Art of Music Website Project

Introduction

The Art of Music was an exhibition of paintings held at The Mall Galleries, London to launch the charity Hope for Tomorrow. It now describes a collection of prints and paintings depicting famous bands and musicians.

Objective

To create a website to advertise a charity art auction dinner as well as to promote the paintings on show and prints from the paintings.

Intended Audience

Artists
Art critics
Newspaper reporters / the press
Music lovers & fans of the recording artists
Invited attendees to the charity gala dinner

Requirements

The Art of Music website had to be graphic rich. Its initial goal was to promote the forthcoming exhibition and provide details of the paintings that would be on show. It was also to give details of the charity gala dinner and auction.

When the exhibition had finished the primary goal of the website shifted from information to sales. The aim was to sell leftover paintings as well as signed prints produced from those paintings.

Technology